AGU x Kaptein Amsterdam: Discover the New Collection
A celebration of AGU’s iconic rainwear, Amsterdam style, and the launch of a new collection inspired by Original Premium Yellow.
Amsterdam has a new reason to embrace the rain. Last Thursday, AGU teamed up with Kaptein Amsterdam to celebrate the launch of its new collection, inspired by the brand’s iconic Original Premium Yellow. The evening brought together cycling culture, contemporary style, music, and good company for a launch that felt right at home in the city.
An evening at Kaptein Amsterdam
For the occasion, Kaptein Amsterdam became the setting for a lively celebration of the new collection. From the DJ booth to the cocktails, the evening was all about bringing people together and giving guests a first look at the latest pieces. Friends, fans, and fellow enthusiasts stopped by to explore the collection, catch up, and enjoy the atmosphere.
The launch was about more than introducing new clothes. It was a chance to celebrate the people and ideas behind the brands, and the shared belief that practical design can have plenty of personality, too. A big thank-you to everyone who came by and helped make it such a good night!
Discover AGU’s Original Premium Yellow
For AGU, Original Premium Yellow is more than a colour. It’s part of the brand’s identity and cycling heritage: distinctive, functional, and made to stand out on the streets. With this new collection, AGU brings a fresh perspective to its iconic look, combining practical rainwear with a contemporary feel.
Designed for unpredictable weather and everyday adventures, the collection is made for people who don’t want a little rain to dictate their plans. Whether you’re cycling through the city, commuting to work, or heading outdoors, the pieces bring together functionality, comfort, and a confident style.
Where cycling culture meets Amsterdam style
The collaboration with Kaptein Amsterdam provided the perfect backdrop for the launch. Connected to the city’s creative atmosphere, Kaptein offered a welcoming space for guests to discover the collection up close. With music playing, drinks being served, and conversations flowing, the evening captured a relaxed, social side of cycling culture.
It was also an opportunity to connect beyond the products themselves. Both AGU and Kaptein share an appreciation for thoughtful design, everyday functionality, and bringing people together around a passion for cycling and the outdoors. The result was an evening that felt distinctly Amsterdam: creative, welcoming, and full of energy.
Come try the new clothes
Couldn’t make it to the launch? No worries — you can still experience the collection in person. The AGU pop-up at Kaptein Amsterdam is here until 23 November, so there’s still time to stop by.
Come explore the new collection, see the pieces up close, and try the new clothes on for yourself. Find your fit, discover your favourites, and ask our team for help if you need it. Whether you’re looking for reliable rainwear for your daily ride or simply want to check out the latest AGU pieces, we’d love to see you in store.
A fresh take on rainy-day dressing
The AGU x Kaptein Amsterdam launch celebrated what makes the collection special: a strong cycling heritage, functional design, and a modern sense of style. By bringing the new pieces into a welcoming retail and social setting, the collaboration shows that rainwear can be practical without losing its character.
Visit the AGU pop-up at Kaptein Amsterdam before 23 November, and come try the new clothes. See you in store!
